What better way to get one over your competitors than to anticipate a retailer’s concerns and coming to the rescue with a commercially viable solution. Boom. So what do they lose sleep over? And what can you do to help? Decrease Financial Risk Suggest a trial Offer a consignment agreement Offer markdown coverage Increase Chances… Continue reading What do Category Managers lose sleep over? And how can you help them sleep like a baby?
You might have a bloody brilliant new product idea but you need to sell it properly if you want to win or increase your share of shelf-space. Here are some tips, go forth and conquer… Do: Do understand the individual retailer and their strategy. Develop or market your new product idea to them with their… Continue reading Do’s & Don’ts When Pitching Your New Product to Retailers
Once you have your foot in the door with a retailer your chances of getting more product on-shelf (and therefore selling more shit) increase. Awesome. When pitching a new opportunity to a Category Manager, lead with the consumer insight your product is uniquely positioned to address. If this is not clear to you, you need… Continue reading Tips & Tactics to Increase Your Shelf-space Allocation
You only have one chance to make a brilliant first impression… 1. Keep it Simple, Stupid. Don’t invite a cast of thousands. Don’t overwhelm with data (all they’ll hear is blah blah blah). Don’t bullshit . Explain the insight and present your product upfront. The rest is detail (important, yes, but still detail). 2. Make… Continue reading Tips For Pitching Your New Product Idea to Retailers