What better way to get one over your competitors than to anticipate a retailer’s concerns and coming to the rescue with a commercially viable solution. Boom.
So what do they lose sleep over? And what can you do to help?
Decrease Financial Risk
Suggest a trial
Offer a consignment agreement
Offer markdown coverage
Increase Chances of Trial
Outline your planned marketing & promotions support activities
Present yourself, your company and the product professionally. If you’re small, make yourself look bigger. A polished brand and pack design can make you look much bigger than you actually are.
Conduct market research & share the results.
Offer them an exclusive product, line extension or packaging format.
Who do they report to? Who has the final say over whether your product is ranged? Work with the Category Manager to help them overcome any internal obstacles they may face.