Imagine inspiring loyalty within a small group of followers who will stick around through thick or thin. Sounds great, doesn't it? This in branding terms is the white whale of the industry often described as a Cult Brand. A cult brand is incredibly lucrative as its loyal customer base is very unlikely to switch to… Continue reading Building a Cult….. Brand
It’s no secret that I lead a pretty awesome team at Motor Brand Design. The crew constantly surprise me with wicked ideas and a proactive get shit done mentality. My clients often ask me how I built this kind of awesome company culture that breeds success while fostering creative out-of-the-box ideas. For me, strong leadership… Continue reading The 3 most important ways to lead people are by example, by example, by example” – Albert Schweitzer
Sustainable packaging which has previously been seen in ‘progressive’ ‘niche’ brands has become essential in a brand's design process. A consumer will simply disregard a product if it is not considered ‘sustainable’ or ‘eco-friendly’. Say a mindful consumer browses the supermarket shelf for a product, one with an eco-friendly label will automatically trump the ones… Continue reading Sustainable packaging is no longer an option.
“The customer is always right” is a mantra I picture a Karen from Brighton type saying as she requests to speak to the manager. Since the customers buy your products loads of business treat their words as gospel, but I don’t believe customers are the greatest indication of whether a product will sell or not.… Continue reading The Customer is Always Right – What a Crock of Shit!
What do Band Aid’s, Google, Crayons and wite-out (white-out) have in common? They all rule (or rather own) their categories with an iron fist, meaning any product that competes with them appears as nothing more than a cheap knock off. Of course, the best example being Google a name that very simply has become a… Continue reading Hey can you do a Bing search on how to name a brand for me? Thanks!
Let me tell ya, living in Melbourne I have met loads of unique characters and I’ve seen the city adopt many trends in my time. Over the past few years there’s been a huge shift in packaging towards sustainable and ethical materials, it is slowly becoming a part of our culture and has the power… Continue reading Does my brand need to be sustainable and ethical to succeed?
Millennials; love 'em or hate ‘em they are a hugely lucrative market, so, how can marketers truly "get down with the kids" and engage them? Well, it’s sorta simple; make 'em feel special. Millennials put a lot of thought into their purchasing decisions. Not only do they put thought into the facts and figures, but… Continue reading Radio is Boring, but Podcasts are Cool Now – How to Talk Millennial
I am a self-taught public speaker with no formal training who has been talking to crowds for about 25 years now. Often people who are trying to get better at speaking to a crowd want to eliminate all nerves and glide onto the stage ready to take the bull by the horns, this is incredibly… Continue reading Let Me Tell Ya How I Learnt to Public Speak Like a Pro
Whether it's a sugar-free yet, high-fat fiasco or a magic tablet where the only benefit is expensive piss, consumers don’t want to be lied to, and, while there are companies who succeed with a ‘bogus brand’ consumers are becoming wiser. Back in the day marketing or sales could make wild promises and spread crazy ideas… Continue reading Breaking News: Consumers Don’t Want to be Lied To.
I’ve said a number of times in the past that brilliant consumer insight is fundamental to successful new product development and buy-in from retailers. But where does all this brilliant insight come from? While there are all kinds of academic ideation processes, I think most of that is bullshit. People are creative by nature. If… Continue reading Brilliant Insight. What it is and how to get it.