Deloitte’s annual 2021 Global Marketing Trend report has found a bunch of new trends that brands have been adopting over the past year that are becoming the expectation from consumers. One new buzzword; purpose, has recently become the talk of the branding world over the past few weeks. Purpose is when an organisation is deeply attuned to… Continue reading Is brand purpose just more creative agency fluff?
Imagine inspiring loyalty within a small group of followers who will stick around through thick or thin. Sounds great, doesn't it? This in branding terms is the white whale of the industry often described as a Cult Brand. A cult brand is incredibly lucrative as its loyal customer base is very unlikely to switch to… Continue reading Building a Cult….. Brand
It’s no secret that I lead a pretty awesome team at Motor Brand Design. The crew constantly surprise me with wicked ideas and a proactive get shit done mentality. My clients often ask me how I built this kind of awesome company culture that breeds success while fostering creative out-of-the-box ideas. For me, strong leadership… Continue reading The 3 most important ways to lead people are by example, by example, by example” – Albert Schweitzer
Sustainable packaging which has previously been seen in ‘progressive’ ‘niche’ brands has become essential in a brand's design process. A consumer will simply disregard a product if it is not considered ‘sustainable’ or ‘eco-friendly’. Say a mindful consumer browses the supermarket shelf for a product, one with an eco-friendly label will automatically trump the ones… Continue reading Sustainable packaging is no longer an option.
“The customer is always right” is a mantra I picture a Karen from Brighton type saying as she requests to speak to the manager. Since the customers buy your products loads of business treat their words as gospel, but I don’t believe customers are the greatest indication of whether a product will sell or not.… Continue reading The Customer is Always Right – What a Crock of Shit!
What do Band Aid’s, Google, Crayons and wite-out (white-out) have in common? They all rule (or rather own) their categories with an iron fist, meaning any product that competes with them appears as nothing more than a cheap knock off. Of course, the best example being Google a name that very simply has become a… Continue reading Hey can you do a Bing search on how to name a brand for me? Thanks!
Let me tell ya, living in Melbourne I have met loads of unique characters and I’ve seen the city adopt many trends in my time. Over the past few years there’s been a huge shift in packaging towards sustainable and ethical materials, it is slowly becoming a part of our culture and has the power… Continue reading Does my brand need to be sustainable and ethical to succeed?
Millennials; love 'em or hate ‘em they are a hugely lucrative market, so, how can marketers truly "get down with the kids" and engage them? Well, it’s sorta simple; make 'em feel special. Millennials put a lot of thought into their purchasing decisions. Not only do they put thought into the facts and figures, but… Continue reading Radio is Boring, but Podcasts are Cool Now – How to Talk Millennial
I am a self-taught public speaker with no formal training who has been talking to crowds for about 25 years now. Often people who are trying to get better at speaking to a crowd want to eliminate all nerves and glide onto the stage ready to take the bull by the horns, this is incredibly… Continue reading Let Me Tell Ya How I Learnt to Public Speak Like a Pro
Whether it's a sugar-free yet, high-fat fiasco or a magic tablet where the only benefit is expensive piss, consumers don’t want to be lied to, and, while there are companies who succeed with a ‘bogus brand’ consumers are becoming wiser. Back in the day marketing or sales could make wild promises and spread crazy ideas… Continue reading Breaking News: Consumers Don’t Want to be Lied To.